Market intelligence is gathering pace with intense competition and disruptive technologies. Firms require relevant information gathered and analyzed for accurate and timely decision-making in areas of market opportunity mapping, market penetration, and market development. Businesses across the world must find uncontested market spaces, make the competition irrelevant and align the whole system of its activities in pursuit of differentiation and low cost.
With development of technologies like Machine Learning, Artificial Intelligence, Internet of Things (IoT) and explosion of Big Data there has been a paradigm shift in way corporate do business and formulate & implement strategy.
Firms need to consistently innovative to achieve the desired return on investment for its shareholders. The innovation be in form of new product development, or improving the functionality of the existing products or searching for new markets for its existing products or develop a new product for the entirely new market.
We at ANS MarketPro market intelligence and analytics services cover six key boundaries of competition which include Industry, Strategic group, Buyer Group, Scope of product or services offerings, and Functional orientation of industry. Our Market Intelligence & Analytics Services include: Market Share Analytics, Consumer Analytics, Competitor Analytics, Value Chain Analytics, Pricing Analytics and Financial Analytics.
Our Market Intelligence & Analytics reports help clients understand the strategic customer value/benefit proposition so that they can create a unique set of products for target market segment in the relevant geographical location. We present accurate diagnosis of the customers’ environment by answering the critical question:
- Who are our current and potential customers?
- What are the prevailing needs of current and potential customers?
- What are the basic features of the firm’s & competitor products that are perceived as meeting customers’ needs?
- What do customers do with our products?
- Where do customers purchase our products?
- When do customers purchase our products?
- Why (and how) do customers select our products?
- Why do potential customers not purchase our product?
We provide 360-degree view of the external and internal environment in which the firm exists by analyzing more than 25 Critical Success Factors (CSF) / key areas required by organizations to succeed in a particular industry or market segment.
We help our clients evaluate the performance of competitors’ current marketing strategies with respect of sales volume, market share, mind share, and profitability of the target market segment and provide demand and supply forecasts to carve a future strategy.
We use priority demand forecasting model, EcoAnlayticsPro © and techniques of data triangulation to provide in-depth insights and visualization of the future demand of your existing or new products in existing or potential market. We use Monte Carlo simulation model in spreadsheet format whose values come from the survey results produced by using our SurveyIntel Pro © model.
The forecasts will help you not only generate profit scenarios but also provide support to create successful marketing mix strategies- product, price, distribution and promotion. Further, it will enable marketers to target their offerings to meet the diversity of customer needs most efficiently. ANS MarketPro provides insights and analysis on more than 100 emerging, developing and developed countries across seven key growth industries.