Globalization and Digitization has made market entry possible in countries that were inaccessible due to prohibitive costs of establishing and managing contracts. In new millennium markets are needed to be redefined to reflect intense competition.
In the era of disruptive technology and big data the profitability is being squeezed from existing domestic markets ever so quickly that it has now become imperative for each firm to quickly decipher new markets segments to enter not only in the domestic market but across the border.
Firms look to geographical expansion for higher return on investment, potential customers, outsourcing, lower costs, and acquisition of disruptive technologies. Profitable market entry requires gaining an understanding of the market environment a firm is going to operate in, therefore, tt all starts with mapping and analysis of market segments the firm wants to enter. Once these questions are answered only then a firm can create a comprehensive market entry strategy.
To help our clients enter new business or consumer markets, we present a meticulous market analysis required for identifying pockets of profitable market segment so that they can strategically position itself and garner larger market share. After the market is mapped and segmented we help our client decipher the consumer dynamics in a market segment that the firm can enter.
We assist them in concentrating on differences and not just averages by breaking-down the marketplace into profitable segments that the firm can target and help them answer the following strategically important questions required for market entry:
- What industry should we enter?
- What is the Market Demand, Supply, Structure, Size and Drivers?
- Who are our Key and Potential Competitors?
- Will Suppliers or Buyers Power restrain our Return on Investment?
- What prices can we charge?
- Will we have pricing power?
- Which Distribution channel should we tap?
- What are the Key risks involved?
- What Strategic Alliances should we pursue?
- What are the Key Government Regulations?
We evaluate every aspect of market entry strategy mode in global marketplace starting from licensing to exports and Foreign Direct Investment to Acquisitions, Joint Venture and franchise model to recommend our clients optimum entry mode. ANS MarketPro provides insights and analysis on more than 100 emerging, developing and developed countries across seven key growth industries.