Carbon Black has applications in the manufacturing of elastomers- Tyres, Tubes, General mouldings, Off-the Road tires, Rubber goods and non-elastomer products -Paints, Printing Inks and items made from Plastics.
Global Carbon black industry continued to operate at capacity utilization of 75 – 80% in 2015-2016 against demand-supply imbalance. In India most of the carbon black is used by the tire industry which occupied a share of 65% in 2013 in total consumption of carbon black in the user segment.
India is at the fore front of demand for carbon black in Asia after China given its vast potential for demand for vehicle tires with the tire industry, growing at a CAGR of 8.41 per cent during 2010-2015 period, and growing demand for plastics and rubber parts. The substantial demand-supply gap resulting in imports of carbon black has tremendous potential for investment.
Indian market is witnessing aggressive competitions from low cost carbon black manufacturers like China resulting in substantial price risk. In terms of production process carbon black produced using Furnace Black occupies the lions share accounting for 82 per cent of all production with thermal 12 per cent and channel 6 per cent.
The major concerns of Indian market players addressed in the report include need for local servicing to the customer and price competitiveness requiring cost cutting measures. The report also provides a pre-feasibility financial model for establishment of carbon black manufacturing unit in India along with assessment of business and operational risks.
I. Application Segmentation
A. Elastomer Application
B. Non-Elastomer Application
II. Process Segmentation
The report covers the demand for carbon black in India’s North, South, East and West regions
Phillips Carbon Black Limited, SKI Carbon Black (India) Private Limited (Aditya Birla Group), Himadri Chemicals and Industries Limited, Continental Carbon India Limited, Cabot India Limited, Ralson Goodluck Carbon among others
Market Research Approach
Bottom-Up approach was used to analyse the market. Under this approach, market demand, supply and capacity were forecast by adding state-wise demand, supply and capacity in the country for a product type, product sub-segments, technology and end-user application.
Market Research Methodology
A primary survey was conducted using our proprietary SurveyIntel Pro © Model to analyse consumer buying behaviour trends in terms of behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and to address what, when, where, how, and from whom to purchase questions.
Primary and Secondary Research was utilized for data collection and triangulation. Data was collected using techniques like interviews, surveys, focus groups, and market observations.
Primary Survey Respondents included:
Market Share, Volume & Value, Price, Profitability trends were analysed using time-series and econometric data analytics techniques using our EcoAnlayticsPro © Model. A detailed Competitor Analysis was conducted using our MarketIntel Pro © artificial intelligence based model to profile key market players and their reaction patterns. Supply and Value Chain Analysis was conducted using the Structured Rational Decision-Making model which focuses on strategic decision-making in supply chain.
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