UAE is the second largest automotive market in the GCC after Saudi Arabia (including cars, parts and accessories, trailers and semi-trailers, trucks, public transport vehicles, tractors, other). UAE relies heavily on imports with virtually the entire supply of cars being imported.
In 2014, GCC’s automotive trade value reached US$ 66.5 billion, up 39% from 2010, 90% of which was imports. UAE received 39.4% of GCC’s automotive exports with intra-GCC trade being dominant, accounting for more than half of the total figure according to Emirates NBD.
The used car market in the UAE around US$2.5 billion in 2017 and it is growing at a CAGR of 15 per cent annually between 2017 to 2022. Al Futtaim Automall, a leading pre-owned dealer has grown a mighty 30 per cent in terms of sales volumes over 2014.
Japanese cars dominate the UAE’s used-car market with Toyota the most favoured brand. While Toyota leads the used car market share thanks to its popular Land Cruiser models with Nissan was close second with the Altima and Patrol models leading the charge.
According to Dubizzle, a leading used car seller in UAE, its automotive section had more than 1.6 million visitors in the past one year alone. Technology has brought down the cost of buying and selling pre-owned cars. In terms sales channel bricks and mortar is still a very important element in the UAE.
Figures by Jebel Ali Free Zone show that the value of its automotive trade increased by more than fourfold from $1.1 billion in 2004 to $4.7 billion in 2013. The report presents bottom-up analysis of latest consumer trends, consumer buying behaviour, motivation to buy used cars in UAE and answers question how people buy, what they buy, when they buy and why they buy.
Toyota, Nissan, BMW, Mercedes, Ford, and Others
Market Research Approach
Bottom-Up approach was used to analyse the UAE used car market. Under this approach, consumer buying behaviour were studied by conducting consumer behaviour surveys.
Market Research Methodology
A primary survey was conducted using our proprietary SurveyIntel Pro © Model to analyse consumer buying behaviour trends in terms of behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and to address what, when, where, how, and from whom to purchase questions.
Primary Research was utilized for data collection and triangulation. Data was collected using techniques like interviews, surveys, focus groups, and market observations.
Primary Survey Respondents included:
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Consumer Analytics UAE’s Used Car Market, 2018, By Type of Car (Sedan, Luxury, Super Car), Brand (Toyota, Nissan, BMW, Mercedes, Ford, and Others) and Geography
1. Research Methodology
1.1. Primary Research
1.1.1. Sampling Techniques
1.1.2. Data Collection Methods
1.1.3. Primary Survey Participants
1.2. Statistical and econometrics Techniques
1.3. Qualitative Techniques
1.4. Secondary Research
2. Executive Summary
3. Consumer Segmentation
4. Market Metrics- Share of Hearts, Minds and Markets
5. Market Share Analytics
5.1. By Type of Car
5.2. By Brand
5.3. By Geography
5.4. By Chanel – Online, Offline
6. Consumer Buying Influences
6.1. External Influences
6.1.1. Culture and Sub-culture
6.1.3. Social Status
6.1.4. Reference Groups
6.1.6. Marketing Activities
6.2. Internal Influences
7. What Consumer is Saying-Satisfaction and Awareness Survey
8. Consumer Purchasing Process
8.1. Stage 1 − Needs / Requirements
8.2. Stage 2 − Information Search
8.3. Stage 3 − Evaluation of Alternatives
8.4. Stage 4 − Purchase Decision
8.5. Stage 5 − Post-Purchase Behavior
9. Distribution Channel Strategies
10. Market Signals and Trends
11. Price and Pricing Analysis and Drivers
12. Economic and Demographics Forecast
12.1. GDP Forecast
12.2. Per Capita Income Forecast
12.3. Population Headline Indicators
12.4. Key Population Ratios
12.5. Urban/Rural Population & Life Expectancy
12.6. Population by Age Group
13. Regulations and Policy
13.1. Market Regulations
13.2. Policy Analysis: Challenges and Solutions
14. Taxation Policy and Policy Rates