Scotch Whisky is produced in Scotland in its six regions, Lowlands, Speyside, Highlands, Campbeltown, Islay and Islands. Where Scotch it's produced makes a difference to how it tastes, looks and smells. There are two main types of Whiskey viz. Single malt and Grain. Single malt whisky is made in a batch process using a copper pot at a single distillery. Single malt is the premium, traditional style of whisky. When bottled as Single Malt it accounts for 8% by weight and 18% by value of Scotch whisky production.
Single grain whisky is made continuously via a modern column still, on industrial scale and the output is purer alcohol, but with less flavour and character than a Single malt.
According to Scottish Whiskey Association, single grain accounts for 60-85% of the volume of blended whisky, which accounts for 92% of Scotch sales by weight, and 82% by value.
By far the most important derivative product is blended Scotch whisky, a mixture of one or more single grain whiskies (for volume) and one or more single malts (for taste). This dominates the major brand sales figures.
Blended malt is a mixture of two or more single malts. It must not contain any single grain whisky and is numerically insignificant. Blended grain whisky is a mixture of single grain whiskies.
Single malts - with brands including Glenfiddich, Glenlivet, Jura and Macallan - typically sell for more than twice the price of a standard bottle of blended whisky. Scotch Whisky has enjoyed a record-breaking year for exports in 2017. According to official HM Revenue and Customs of UK (HMRC) data, last year Scotch grew in both volume and value (by 1.6% and 8.9% respectively) to a total of US$ 6.01 billion - the equivalent of 1.23 billion bottles exported globally. The figures come from the latest HMRC export data which showed that Scotch Whisky accounted for over 20% of all UK food and drink exports.
In terms of consumer behaviour trends the report notes that suppliers seek to promote new whisky consumption patterns in order to target particularly young people and women. Young adults look for no-complex whiskies more often used in cocktails while one in four consumers of whisky is now a woman in UK.
he report analysis the consumption, production and export trends in United Kingdom market and segments the report, for the forecast period 2018-2023, in term of Type of Whiskey, Whiskey category, gender, age group and geography. Apart from the consumer trends, the report also analysus consumer behaviour trends.
Diageo, Chivas Brothers, William Grant & Sons, Bacardi, The Edrington Group, La Martiniquaise, Belvédère, Beam Suntory, Whyte & Mackay, Loch Lomond, Inver House (Thai Beverage), Distell, Campari, LVMH, Macleod Distillers, James Eadie, amongst others.
Market Research Approach
Bottom-Up approach was used to analyse the market. Under this approach, market demand, supply and capacity were forecast by adding state-wise demand, supply and capacity in the country for a product type, product sub-segments, technology and end-user application.
Market Research Methodology
A primary survey was conducted using our proprietary SurveyIntel Pro © Model to analyse consumer buying behaviour trends in terms of behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and to address what, when, where, how, and from whom to purchase questions.
Primary and Secondary Research was utilized for data collection and triangulation. Data was collected using techniques like interviews, surveys, focus groups, and market observations.
Market Share, Volume & Value, Price, Profitability trends were analysed using time-series and econometric data analytics techniques using our EcoAnlayticsPro © Model. A detailed Competitor Analysis was conducted using our MarketIntel Pro © artificial intelligence-based model to profile key market players and their reaction patterns. Supply and Value Chain Analysis was conducted using the Structured Rational Decision-Making model which focuses on strategic decision-making in supply chain.
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United Kingdom Scotch Whiskey Market 2018-2023: Analytics, Value Chain, Strategy, Investment and Competitor Mapping, By Type of Whiskey (Malt and Grain), By Whiskey Category (Bottled Single Malt, Bottled Blended Malt, Bulk Blended Malt, Bottled Single/Blended Grain, Bulk Single/Blended Grain, Bottled Blended, Bulk Blended), By Gender (Male and Female), By Age Group (16-24, 25-34, 35-44, 45-54, 55-64, 65-74, 75 plus) and Geography
1. Research Methodology
1.1. Primary Research
1.1.1. Sampling Techniques
1.1.2. Data Collection Methods
1.1.3. Primary Survey Participants
1.2. Statistical and econometrics Techniques
1.2.1. Time Series Analysis
1.2.2. Regression Analysis
1.2.3. Moving Averages
1.3. Qualitative Techniques
1.4. Market Size Estimation
1.4.1. Data Triangulation
1.5. Secondary Research
1.6. Scenario Analysis
1.7. Market Demand and Supply Factors & Determinants
1.8. Data Sources
2. Executive Summary United Kingdom Scotch Whiskey Market
2.2. Market Historical trends, 2011-2016
2.3. Market Current Trends, 2017
2.4. Market Outlook, 2018-2023
3. Scotch Whiskey Market Classification
3.1. Type of Whiskey Category: Bottled Single Malt, Bottled Blended Malt, Bulk Blended Malt, Bottled Single/Blended Grain, Bulk Single/Blended Grain, Bottled Blended, Bulk Blended
3.2. Type of Whiskey: Malt and Grain
4. Scotch Whiskey Production Process
5. UK and Global Scotch Whiskey Market Trends, 2018-2023
5.1. Global Scotch Whiskey Market Overview
5.2. Global Scotch Whiskey Market Forecast, 2018-23
5.3. Market Dynamics
5.3.1. Market Structure
5.3.2. Market Drivers
5.3.3. Market Challenges
5.3.4. Market Investment Opportunities
6. United Kingdom Scotch Whiskey Market: Macroeconomic Environment Analysis
6.1. Economic Environment
6.2. Socio-cultural environment
6.3. Political and Legal Environment
7. United Kingdom Scotch Whiskey Market Mapping and Forecasting Structural Industrial Forces and Environment
7.1. Barriers to Entry
7.3. Costing Analysis
7.4. Bargaining power of Buyers and Sellers
7.5. Intensity of Rivalry
8. United Kingdom Scotch Whiskey Market Demand Trends: Value and Volume Forecast, 2018-2023
8.1. Type of Whiskey Segmentation
8.1.1. UK Malt Market Size: Value and Volume Forecast, 2018-2023
8.1.2. UK Grain Market Size: Market Value and Volume Forecast, 2018-2023
8.2. Category of Scotch Whiskey Segmentation
8.2.1. UK Bottled Single Malt Segment Market Size: Value and Volume Forecast, 2018-2023
8.2.2. UK Bottled Blended Malt Segment Market Size: Value and Volume Forecast, 2018-2023
8.2.3. UK Bulk Blended Malt Segment Market Size: Value and Volume Forecast, 2018-2023
8.2.4. UK Bottled Single/Blended Grain Segment Market Size: Value and Volume Forecast, 2018-2023
8.2.5. UK Bulk Single/Blended Grain Segment Market Size: Value and Volume Forecast, 2018-2023
8.2.6. UK Bottled Blended Segment Market Size: Value and Volume Forecast, 2018-2023
8.2.7. UK Bulk Blended Segment Market Size: Value and Volume Forecast, 2018-2023
8.3. Gender Segmentation
8.3.1. UK Male Scotch Whiskey Consumption Forecast, 2018-2023
8.3.2. UK Female Scotch Whiskey Consumption Forecast, 2018-2023
8.4. Age Group Segmentation
8.4.1. UK Age 16-24 Scotch Whiskey Consumption Forecast, 2018-2023
8.4.2. UK Age 25-34 Scotch Whiskey Consumption Forecast, 2018-2023
8.4.3. UK Age 35-44 Scotch Whiskey Consumption Forecast, 2018-2023
8.4.4. UK Age 45-54 Scotch Whiskey Consumption Forecast, 2018-2023
8.4.5. UK Age 55-64 Scotch Whiskey Consumption Forecast, 2018-2023
8.4.6. UK Age 65-74 Scotch Whiskey Consumption Forecast, 2018-2023
8.4.7. UK Age 75 plus Scotch Whiskey Consumption Forecast, 2018-2023
8.5. Geographical Segmentation
8.5.1. Scotland Age Scotch Whiskey Consumption Forecast, 2018-2023
8.5.2. England & Wales Scotch Whiskey Consumption Forecast, 2018-2023
9. UK Scotch Whiskey Market Metrics (Survey)
9.1. Share of Hearts
9.2. Share of Minds
10. Market Share Analytics
10.1. Market Share By Type of Scotch Whiskey
10.2. Market Share By Scotch Whiskey Category
10.3. Market Share By Gender
10.4. Market Share By Age Group
10.5. Market Share By Geography
10.6. Market Share By Company
11. UK Scotch Whiskey Market Demand Drivers and Factor Analysis
12. UK Scotch Whiskey Distribution Channel Strategies
13. UK Scotch Whiskey Competitor Analytics: Market leader’s perspective
13.1. Defining the competitors
13.2. Mergers and Acquisitions
13.3. Market Signals and Trends
13.4. What derives the competitor?
13.5. Analysis of Resources and Capabilities
14. UK Scotch Whiskey Value Chain Analysis
14.1. Raw Material: Cost
14.2. Raw Material: Procurement
14.3. Buyers Value Chain and Life Cycle
15. UK Scotch Whiskey Foreign Trade Analysis
15.1. Export and Import Trends
15.2. Terms of access - quotas, tariffs, duties
16. UK Scotch Whiskey: M&A Activities and impact on Industry Structure
17. UK Scotch Whiskey: What Consumer is Saying - Satisfaction and Awareness Survey?
18. UK Scotch Whiskey Price and Pricing Analysis and Drivers
19. UK Economic and Demographics Forecast
19.1. GDP Forecast
19.2. Per Capita Income Forecast
19.3. Population Headline Indicators
19.4. Key Population Ratios
19.5. Urban/Rural Population & Life Expectancy
19.6. Population by Age Group
20. UK Scotch Whiskey Regulations and Policy
20.1. Market Regulations
20.2. Policy Analysis: Challenges and Solutions
21. UK Scotch Whiskey: Taxation Policy and Policy Rates
22. UK Scotch Whiskey: Industry Player Profiles and Financial Analytics
22.1. Business Overview
22.2. Financial Data
22.3. Product Landscape
22.4. Strategic Outlook
23. UK Scotch Whiskey Industry Risk Analysis
23.1. Competition risk analysis
23.2. Consumer Behaviour risk analysis
23.3. Laws and Taxes risk analysis
23.4. Raw Market Price risk analysis
23.5. Supply Chain Risk Analysis
23.6. Environment risk analysis
24. Country Risk Analysis